"Maximum Exposure on Low Cost Internet Ad" (Make the most of a low cost Internet advertising method)
Advertising had
long since been a major determinant of a business' success. This would include the presentation of the
product / service to the consumers. What
really matters is how it is presented to the target market to be able to
capture it.
Whatever the
package, the ad media also plays a great role in determining the success of the
product or service awareness.
What may be its
advantages over other proven medium like the best-selling TV ads?
Advantages
1. Low Cost
Eventhough the
Internet ad might be viewed as "classy" or far-reaching, as compared
to other medium, this is far cheaper than most.
Internet Ad Packages are offered for as low as $29.99 for a one-month
run-time period.
2. Capture market
Should your
product / service aim to cater to the younger generation or the
corporate-oriented ones, Internet ad would be best since they would always be
"hooked-up" into the net surfing sites that might have a link to your
very own. Result, a great number of "hits" on your site!
2. Hassle free
All you would
ever really need is a PC (and some knowledge and bright ideas in forming your
site) wherein you could open your site, search for the best Internet Ad
package, and check / update the status of your ad. You may actually never have to leave your
home to advertise!
3. Updated ads
Unlike the TV ads
that need to be updated on a regular basis, Internet ads may run for quite some
time without the need for change. If so,
change in the site is very minimal and may be done easily at home.
Disadvantages
1. Scope
Limited market
may be captured if one would solely use the Internet Ad for advertising. Although most people now are into the use of
technology, i.e. surfing the Internet, still, majority of the average consumers
still relies on the old form of advertising as a means of gathering information
about certain products / service.
2. Additional
cost
If one would enlist
the help of another professional or establishment to produce the site for their
product or service, this would entail additional costs on the part of the
entrepreneur.
Given the stated
list of advantages and disadvantages about low-coast Internet Ad, an
entrepreneur may now weigh in its applicability to his / her product or
service.
The aim of
Internet ad is to offer the widest range or "Maximum Exposure" of the
brand at the least possible cost. Now, does that not sound good or what?
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