Rules Surrounding Invalid Clicks and Being in Control
What Is So
Important About An Invalid Click and How Will It Affect Me?
More than
anything, an invalid click is a big no-no and it will get your account
terminated faster than anything else.
Having said that, an invalid click is when a publisher clicks on their
own ads to add to their earning potential .
It’s also when a publisher asks others to click on their ads just to
raise their revenue. It also raises the
advertiser’s costs and Google won’t tolerate this. Google Adsense has state of the art
technology and they know what’s going on.
Invalid clicks
also happen when someone uses robots to click on ads or automated
software. It is any deceptive practice
used to click on ads.
Invalid clicks
are also unnecessary as there are plenty of money-making opportunities with
valid clicks. With an optimized website,
useful content, and attractive ads, there’s no reason for anybody to even
entertain the idea of using invalid clicks.
Having Control
Over Your Adsense Account
You the
publisher, have complete control over the advertisement that runs on your
site. You can choose to run only image
ads, only text ads, or a combination of both.
Google recommends that you choose a combination of both to maximize your
earning potential, but the decision is yours.
When making your
ad decision, you also have the freedom to choose which type of ads run across
your entire account (image or text) or you can narrow that decision to what type
of ad might run on a particular page.
As of right now,
you are not able to differentiate your image ad click rate from your text ad
click rate. You can of course,
differentiate your click rate from one site as opposed to another site. Say, for example, you run only image ads on
one site and only text ads on another site.
By setting up channels to track both sites, you can see which site has
the better click rate. Of course, you
have to take into consideration there would be more factors than whether you
were running text or image ads. The
content, the placement of the ads in general, even the color could make a
difference.
Refer to the
Google Adsense Support Site for specific instructions on how to enable or
disable image ads. Remember, it’s all up
to you!
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